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MCOM Subject Gateway

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Encyclopedia of Communication Theory more information

This online encyclopedia provides students and researchers with a comprehensive overview of contemporary communication theory.

Encyclopedia of Children, Adolescents, and the Media more information

This electronic encyclopedia focusing on children, adolescents, and media contains entries on international approaches and the effects of new media.

Encyclopedia of New Media more information

This electronic encyclopedia provides a good starting point for many topics on communication technologies and the internet. 

Encyclopedia of Political Communication more information

This encyclopedia provides background information on the major theoretical approaches in political communication.

arrow pointing rightMajor Databases
Communication & Mass Media Complete (EBSCO) more information

Provides abstracts and full text of scholarly journal articles and trade publications in communication and mass media

Mediamark Reporter (MRI+) - First time users more information

Contains detailed consumer product data collected from a national sample of U.S. customers.

Mediamark Reporter (MRI+) - Registered users more information

Contains detailed consumer product data collected from a national sample of U.S. customers.

Red Books more information

Red Books is an advertising database that provides comprehensive and up-to-date information on companies and the advertising agencies that work for them. This database can be used to identify agency clients; find a company by searching for the brand it owns; locate critical information about agency clients; and more.

Note: This is the online version of the print resource titled "Standard Directory of Advertisers", also known as "Advertising Red Books".

arrow pointing rightOther Databases
Business Source Complete (EBSCO) more information

Contains abstrats and full text of magazines, trade publications, and scholarly journal articles related to business communication

PsycINFO (EBSCO) more information

Contains citations and abstracts of peer-reviewed journal articles in communication psychology

Scopus more information

Delve into the literature on your topic through citation searching with this multidisciplinary scholarly database. Journal analytics also available.

SRDS Media Solutions more information

*Must be opened in Internet Explorer to work

SRDS is a database of media rates, including detailed ad rates, dates, and contract data.  Titles included for Towson University are: Consumer Media Advertising Source; Local Market Audience Analyst; Newspaper Advertising Source; and Out-of-Home Advertising Source.

Advertising Age (Ad Age) more information

Advertising Age (Ad Age) is an online source of advertising, marketing and media information. Go to Advertising Age Data Center for data on marketing, media and agencies, including data on digital marketing, newspapers, top advertisers, and more.

Academic Search Premier (EBSCO) more information

Contains articles from scholarly journals, magazines, and newspapers on a wide range of topics.

LexisNexis Academic more information

LexisNexis Academic includes full text newspapers and some media transcripts.

Factiva more information

Contains business and world news, as well as company information

arrow pointing rightJournals
Communication Research more information

Contains peer-reviewed research articles in communication

Health Education & Behavior more information

Contains scholarly articles focusing on health communication and the processes of planning, implementing, managing, and assessing health education and social-behavioral interventions

Journalism & Mass Communication Quarterly more information

Journalism & Mass Communication Quarterly focuses on research in journalism and mass communication

Journal of Advertising Research more information

Contains scholarly journal articles in advertising and media research

Journal of Communication more information

Contains scholarly articles in communication

Mass Communication & Society more information

Contains scholarly articles related to the application of mass communication theory

Public Opinion Quarterly more information

Contains scholarly articles related to opinion and communication research

Public Relations Review more information

Scholarly journal focusing on public relations research

arrow pointing rightBooks
The Advertising and Consumer Culture Reader more information

A collection of essays on the impact of advertising

Encyclopedia of Media and Politics more information

Provides background information about media and political topics

Key Concepts in Political Communication more information

An introduction to the critical concepts, structures, and professional practices of political communication

Marketer's Guide to Media more information

A reference guide listing media trends, rates, audience demographics and other information for television, radio, out-of-home, print, promotion, and interactive media

Media Effects : Advances in Theory and Research more information

This book examines media effects research in a variety of fields including politics, health, business, and education

The Press more information

A collection of essays about the press and democracy written by scholars and journalists

Public Relations Theory II more information

A book focusing on public relations research and theories

Television Entertainment more information

An examination of the impact of entertainment television programs including reality television

arrow pointing rightWebsites
Coloribus Global Advertising Archive more information

The world’s biggest advertising archive with a collection of more than 2 million ads from around the globe

Duke University AdAccess more information

An archival collection of more than 7,000 U.S. newspaper and magazine advertisements published between the years of 1911 and 1955

Emergence of Advertising in America more information

Part of the American Memory Collection from the Library of Congress, this project contains over 9,000 historical images relating to advertising

Federal Communications Commission more information

Contains a wide variety of information about broadcasting, children's programming, television, and digital communications

Forum on Media Diversity more information

An academic clearinghouse for research about diversity in the media

Health Marketing more information

A website from the Centers for Disease Control and Prevention about implementing and evaluating health communication campaigns

Journalism.org more information

The Pew Research Center's Project for Excellence in Journalism is a nonprofit research organization dedicated to studying the press

Museum of Broadcast Communications more information

This museum has an online collection containing thousands of television programs, radio programs, television commercials, and newscasts

arrow pointing rightProfessional Organizations and Associations
American Advertising Federation more information

The oldest national advertising trade association, representing 40,000 professionals in the advertising industry

Association for Education in Journalism and Mass Communication more information

A nonprofit, educational association of journalism and mass communication educators, students and media professionals

International Communication Association more information

An academic association interested in the study, teaching, and application of all aspects of human and mediated communication

National Communication Association more information

The largest American organization dedicated to communication research

Public Relations Society of America more information

The nation's largest community of public relations and communication professionals

Society of Professional Journalists more information

A national organization focused on freedom of the press and journalism ethics

MCOM Subject Gateway / Albert S. Cook Library
http://cooklibrary.towson.edu//gateways/page.cfm?dept=MCOM&class=0&redirect
Last revised: February 24, 2014