MCOM630: Professional Communication Competencies in a Changing Environment

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Mediamark Reporter (MRI+) more information

Demographics and media habits of product users. From a national sample of U.S. customers. 

First-time users: please be sure to register using your Towson email account.

SRDS Media Solutions more information

*Must be opened in Internet Explorer to work

SRDS is a database of media rates, including detailed ad rates, dates, and contract data.  Titles included for Towson University are: Consumer Media Advertising Source; Local Market Audience Analyst; Newspaper Advertising Source; and Out-of-Home Advertising Source.

Marketer's Guide to Media more information

A reference guide listing media trends, rates, audience demographics and other information for television, radio, out-of-home, print, promotion, and interactive media

Nielsen: My Best Segments (formerly Claritas): Zip Code Lookup more information

Consumer lifestyles by U.S. zip code. Uses PRIZM NE segmentation system from Claritas, a Nielsen company. For more detailed statistics, consult Demographics USA (Zip Code or County edition), on Reserve in Cook Library.

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Business Source Complete (EBSCO) more information

Contains abstrats and full text of scholarly journal articles related to business communication

Communication & Mass Media Complete (EBSCO) more information

Communication & Mass Media Complete provides abstracts and full text of scholarly journal articles and popular articles in areas related to communication and mass media.

LexisNexis Academic more information

U.S. and international news; company information; and federal, state, and international legal materials.

Factiva more information

U.S. and international news, company information, and market data. Create custom company reports.

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Advertising 2.0 : Social Media Marketing in a Web 2.0 World more information

This book examines the options available for advertising in Web 2.0 environment.

Advertising and New Media more information

This book looks the research on how advertising has transitioned from mass media to new media.

Always On : Advertising, Marketing and Media in an Era of Consumer Control more information

This electronic book includes case studies and practical tips for strategic communicating in a new media environment.  Click on the "Find It" button to access this eldctronic book.

International Communications Strategy : Developments in Cross-Cultural Communications, PR and Social Media more information

This book examines international communication, advertising, and public relations in a new media environment.

International Media Communication in a Global Age more information

Chapters in this book examine research in the fields of global communication and new media use.

MCOM630: Professional Communication Competencies in a Changing Environment / Albert S. Cook Library
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Last revised: February 24, 2014