MCOM630: Professional Communication Competencies in a Changing Environment

Demographics and media habits of product users. From a national sample of U.S. customers. 

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SRDS is a database of media rates, including detailed ad rates, dates, and contract data.  Titles included for Towson University are: Consumer Media Advertising Source; Local Market Audience Analyst; Newspaper Advertising Source; and Out-of-Home Advertising Source.

A reference guide listing media trends, rates, audience demographics and other information for television, radio, out-of-home, print, promotion, and interactive media

Consumer lifestyles by U.S. zip code. Uses PRIZM NE segmentation system from Claritas, a Nielsen company. For more detailed statistics, consult Demographics USA (Zip Code or County edition), on Reserve in Cook Library.

Contains abstrats and full text of scholarly journal articles related to business communication

Communication & Mass Media Complete provides abstracts and full text of scholarly journal articles and popular articles in areas related to communication and mass media.

U.S. and international news; company information; and federal, state, and international legal materials.

U.S. and international news, company information, and market data. Create custom company reports.

This book examines the options available for advertising in Web 2.0 environment.

This book looks the research on how advertising has transitioned from mass media to new media.

This electronic book includes case studies and practical tips for strategic communicating in a new media environment.  Click on the "Find It" button to access this eldctronic book.

This book examines international communication, advertising, and public relations in a new media environment.

Chapters in this book examine research in the fields of global communication and new media use.