MKTG445: International Marketing

News, company information, and market data. A must for international business research, because of its strong international coverage.

Sample Search (soft drink industry in Russia)

Articles from newspapers, trade publications, magazines, and scholarly journals on all aspects of business, including various industries, marketing, promotion, international trade, multinationals, globalization, and business etiquette.

Need help using this database?

Includes international news.

Also features U.S. and international company information and legal materials.

Locate official statistics by country, region, or topic. Compiled by U. of Auckland Library.

International business treasure trove, including country, industry, and market information; check out especially the useful links from the Resource Desk. From Michigan State University.

Brief information and statistics on 266 countries and territories, including "history, people, government, economy, geography, communications, transportation, military, and transnational issues."

See where your country stands! Featuring the Human Development Index. From the UN Development Programme.

More than 7.000 indicators from the World Bank, including development and aid, education, infrastructure, labor, poverty, and science & technology.

NationMaster is a tool that allows users to graphically compare nations. NationMaster is based on a compilation of data from such sources as the CIA World Factbook, UN, and OECD.

Create charts and dynamic timelines using a wide range of international economic, demographic, social, and environmental data.

Coface considers macroeconomic factors, trade flows, and business environment in their ratings.

Credit rating firm A.M. Best looks at economic, political, and financial system risk.

ONDD rates 240 countries for risk in terms of export transactions and direct investment.

See Standard & Poor's Credit Week publication for sovereign debt ratings, with rationale. (Access on right side of main screen.)

Analysis and forecasts of political and economic risks of doing business.

Tips:

• Be sure to adjust date limit before searching (try 1 year).
• Afterwards, you probably want to sort by relevance.

Export.gov's Market Research Library includes Country Commercial Guides, which provide invaluable background on a country's political and economic environment, leading sectors, trade regulations, investment climate, financing, and business travel.

Country Commercial Guides are freely available. To access the Market Research Reports and Best Market Reports, you must first register with Export.gov.

See how countries stack up in terms of starting a business, regulations, investment and legal climate, taxation, and more. Consult quick Rankings or in-depth Reports.

Learn about each country's people, history, government, politics, economy, and foreign & U.S. relations, as well as  travel & business within the country.

Political and economic background on 250 countries and territories (not just Europe!).

This database contains extensive country reports from sources such as Datamonitor, Political Risk Yearbook, and the Economist Intelligence Unit.

To locate the reports, first search for the name of a country. Then, on the lefthand side of the page, under Refine Your Results: scroll down to Source Types, and choose Show More > Country Reports.

Search for companies worldwide by company, product, or industry code, as welll as by country or region. Some functionality and in-depth information is fee-based; Towson University does not have a subscription.

Go to Dossier Create a List of Companies to generate lists of companies by industry code, geography, revenue criteria.

TIP: You may want to determine your NAICS code for more targeted searching.

Global B2B marketplace of buyers and suppliers, many from China.

An online directory of international manufacturers, products, and suppliers (similar to Alibaba).

REFERENCE HF54.U5 P74

Directory of businesses organized by country. Includes index to SIC codes.

National and regional industry profiles. Sample report: Soft Drinks in Russia

To find an industry report, first do a simple search for industry and country. Example: soft drinks and Russia

Next, on the left side of the screen: Under Refine Results > Source Types > select Show More. Select Industry Profiles, if available, to see report(s).

Go to Advanced Search to select Market Share Reporter & Business Rankings Annual.

Search by product, company, brand, industry code, country, etc., for market shares and other rankings.

Notes: 

• Tables in Market Share Reporter without geographic designation are U.S. figures.
• Older editions in REFERENCE / STACKS HF5410 .M35 (Market Share Reporter) and REFERENCE /STACKS HG4050 .B88 (Business Rankings Annual)

RESERVES: HC79 .C6 E64

Demographics; market sizes; manufacturers & brands; and consumer market overviews for Brazil, Russia, India, China, Mexico, South Africa and Turkey

Table of Contents

RESERVES:  HD2757.15 .G56

Covers top brands in consumer categories for 54 countries worldwide.

Researchers at Michigan State weigh 8 indicators including population, growth, consumption, and risk in order to rank the potential of emerging markets. Part of the GlobalEDGE website.

Now Online! 

Economic, demographic, and market statistics and trends for consumer industries & products.
Sample tables: Leisure & Recreation Consumer Expenditure, Pet Care Value Sales (and Forecast).

The library also has:

• Consumer Europe   Now Online! 
• Consumer Asia Pacific & Australasia   Now Online!
• Consumer International    book in RESERVES: call number HC79.C6 C636
• International Marketing Data & Statistics    book in RESERVES: call number HA154 .I58
• European Marketing Data & Statistics   book in RESERVES: call number HA1107 .E87
• New Arab Consumer   book in RESERVES: call number HC 415.15 A1 N49

Locate trade associations by region and industry.

Focuses on cultures and countries around the world, specifically what is and is not shared culturally by the people who live in a particular country. Entries contain descriptive summaries of each country.

RESERVES HF5415.3 .W67

Each national profile includes questions on interpersonal, cultural, & workplace norms, with answers from both a local and Canadian perspective.

REFERENCE HF5389 .M67 2006

Also see the KBSH website.

REFERENCE GT150 .C85

Cultural information for 200+ countries.

Primarily focused on international employment opportunities, this database features 35 country career guides that highlight “Cultural Advice” for would-be jobseekers. Marketers may benefit from insight into topics such as daily life, cuisine, and communication style.

Also look for lists of national trade publication and largest companies, and overviews of industry and employment trends.

Brought to you by the TU Career Center.

Statistics and more information on importing and exporting.

REFERENCE HF3011 .E9

Country profiles including trade regulations and required documentation.

RESERVES HF5428 .R47

Retailing trends and forecasts for 52 countries.

An international advertising archive hosted by WebMediaBrands

The world’s biggest advertising archive with a collection of more than 2 million ads from around the globe