MKTG445: Global Marketing

arrow pointing rightArticles
Factiva more information

News, company information, and market data. A must for international business research, because of its strong international coverage.

Sample Search (soft drink industry in Russia)

Business Source Premier (EBSCO) more information
Articles from newspapers, trade publications, magazines, and scholarly journals on all aspects of business. Also covers economics. Features SWOT Analyses and industry profiles from MarketLine; country reports.
LexisNexis Academic more information

Includes international news.

Also features U.S. and international company information and legal materials.

The Economist more information

Read, search, or browse issues of this widely read, U.K.based publication back to 1997. Some viewing restrictions for non-registered users may apply (Towson is not a registered institution).

arrow pointing rightKey Websites
OFFSTATS more information

Locate official statistics by country, region, or topic. Compiled by U. of Auckland Library.

GlobalEDGE more information

International business treasure trove, including country, industry, and market information; check out especially the useful links from the Resource Desk. From Michigan State University.

arrow pointing rightCountry Information: Statistics & Rankings
CIA World Factbook more information

Brief information and statistics on 266 countries and territories, including "history, people, government, economy, geography, communications, transportation, military, and transnational issues."

Human Development Indicators more information

See where your country stands! Featuring the Human Development Index. From the UN Development Programme.

World Bank: Data more information

More than 7.000 indicators from the World Bank, including development and aid, education, infrastructure, labor, poverty, and science & technology. more information

NationMaster is a tool that allows users to graphically compare nations. NationMaster is based on a compilation of data from such sources as the CIA World Factbook, UN, and OECD.

Gapminder more information

Create charts and dynamic timelines using a wide range of international economic, demographic, social, and environmental data.

arrow pointing rightCountry Risk
Coface: Country @Ratings more information

Coface considers macroeconomic factors, trade flows, and business environment in their ratings.

A.M. Best: Country Risk more information

Credit rating firm A.M. Best looks at economic, political, and financial system risk.

Delcredere|Ducroire: Country Risks more information

The official Belgian export credit agency rates 240 countries for risk in terms of export transactions and direct investment.

PRS Risk Guide & Service (LexisNexis Academic) more information

Analysis and forecasts of political and economic risks of doing business.


  • Be sure to adjust date limit before searching (try 1 year).
  • Afterwards, you probably want to sort by relevance.
arrow pointing rightGuides to Doing Business
U.S. Commercial Service: Country Commercial Guides more information's Market Research Library includes Country Commercial Guides, which provide invaluable background on a country's political and economic environment, leading sectors, trade regulations, investment climate, financing, and business travel.

Country Commercial Guides are freely available. To access the Market Research Reports and Best Market Reports, you must first register with

Doing Business (World Bank) more information

See how countries stack up in terms of starting a business, regulations, investment and legal climate, taxation, and more. Consult quick Rankings or in-depth Reports.

arrow pointing rightCountry & Regional Background Information
U.S. Bilateral Relations Fact Sheets (U.S. Department of State) more information

Summarizes U.S. relations, including economic relations, with each country. Lists membership in international organizations. Links to sources providing investment climate, trade, travel, and business information.

Business Source Premier: Country Profiles more information

This database contains extensive country reports from sources such as MarketLine and the Political Risk Yearbook.

To locate the reports, first search for the name of a country. Then, on the lefthand side of the page, under Refine Your Results: scroll down to Source Types, and choose Show More Country Reports.

arrow pointing rightCompanies & Competitors
Kompass: Worldwide B to B Company Search Engine more information

Search for companies worldwide by company, product, or industry code, as welll as by country or region. Some functionality and in-depth information is fee-based; Towson University does not have a subscription.

LexisNexis Academic: Company Dossier more information

Go to Dossier Create a List of Companies to generate lists of companies by industry code, geography, revenue criteria.

TIP: You may want to determine your NAICS code for more targeted searching. more information

Global B2B marketplace of buyers and suppliers, many from China.

Global Sources more information

An online directory of international manufacturers, products, and suppliers (similar to Alibaba).

Principal International Businesses more information


Directory of businesses organized by country. Includes index to SIC codes.

arrow pointing rightIndustries & Markets
Research Monitor more information

A business research database with access to more than 5,000 industry and country reports across 80 countries, including demographic, macro-economic and marketing statistics; market size and forecasts; analysis of industries; and global trends predicted to influence markets.

Business Source Premier: Industry Profiles more information

National and regional industry profiles. Sample report: Soft Drinks in Russia

To find an industry report, first do a simple search for industry and country. Example: soft drinks and Russia

Next, on the left side of the screen: Under Refine Results > Source Types > select Show More. Select Industry Profiles, if available, to see report(s).

Market Share Reporter & Business Rankings Annual (via Gale Directory Library) more information

Go to Advanced Search to select Market Share Reporter & Business Rankings Annual.

Search by product, company, brand, industry code, country, etc., for market shares and other rankings.


  • Tables in Market Share Reporter without geographic designation are U.S. figures.
  • Older editions in REFERENCE / STACKS HF5410 .M35 (Market Share Reporter) and REFERENCE /STACKS HG4050 .B88 (Business Rankings Annual)
Emerging Consumer Markets more information


Demographics; market sizes; manufacturers & brands; and consumer market overviews for Brazil, Russia, India, China, Mexico, South Africa and Turkey

Table of Contents

Global Market Share Planner more information

RESERVES HD2757.15 .G56

Covers top brands in consumer categories for 54 countries worldwide.

Market Potential Index for Emerging Markets more information

Researchers at Michigan State weigh 8 indicators including population, growth, consumption, and risk in order to rank the potential of emerging markets. Part of the GlobalEDGE website.

Consumer Americas more information

Now Online! 

Economic, demographic, and market statistics and trends for consumer industries & products.
Sample tables: Leisure & Recreation Consumer Expenditure, Pet Care Value Sales (and Forecast).

The library also has:

  • Consumer Europe   Now Online!
  • Consumer Asia Pacific & Australasia   Now Online!
  • Consumer International    book in RESERVES: call number HC79.C6 C636
  • International Marketing Data & Statistics    book in RESERVES: call number HA154 .I58
  • European Marketing Data & Statistics   book in RESERVES: call number HA1107 .E87
  • New Arab Consumer   book in RESERVES: call number HC 415.15 A1 N49
Federation of International Trade Associations: Directory more information

Locate trade associations by region and industry.

arrow pointing rightConsumers: Demographics & Cultures
Countries and Their Cultures more information

Focuses on cultures and countries around the world, specifically what is and is not shared culturally by the people who live in a particular country. Entries contain descriptive summaries of each country.

World Consumer Lifestyles Databook more information

Now Online! 
Older copy in Print: RESERVES HF5415.3 .W67

Country Insights from Canada's Centre for Intercultural Learning more information

Each national profile includes questions on interpersonal, cultural, & workplace norms, with answers from both a local and Canadian perspective.

CultureGrams more information


Cultural information for 200+ countries.

Going Global more information

Primarily focused on international employment opportunities, this database features 35 country career guides that highlight “Cultural Advice” for would-be jobseekers. Marketers may benefit from insight into topics such as daily life, cuisine, and communication style.

Also look for lists of national trade publication and largest companies, and overviews of industry and employment trends.

Brought to you by the TU Career Center.

arrow pointing rightExporting, Importing, & Distribution
International Trade Association, U.S. Department of Commerce more information

Statistics and more information on importing and exporting.

Exporters' Encyclopedia more information


Country profiles including trade regulations and required documentation.

Retail Trade International more information

Now Online! 

Older edition: RESERVES 
HF5428 .R47

Retailing trends and forecasts for 52 countries.

arrow pointing rightInternational Advertising
Ads of the World more information

An international advertising archive hosted by WebMediaBrands

Coloribus Global Advertising Archive more information

The world’s biggest advertising archive with a collection of more than 2 million ads from around the globe

MKTG445: Global Marketing / Albert S. Cook Library
Last revised: January 09, 2015