MNGT438: Multinational Management & Culture
Articles
Library database.
News, company information, and market data. A must for international business research, because of its strong international coverage.
Sample Search with audio (Siemens AG in the Middle East, then narrowing to articles about Joint Ventures using the options on the left side of the screen)
Library database.
Articles from newspapers, trade publications, magazines, and scholarly journals on all aspects of business, including various industries, marketing, promotion, international trade, multinationals, globalization, and business etiquette.
Library database.
RDS Business Suite features three modules:
- Business & Industry (industry news)
- Business & Management Practices (articles on internal operations--including marketing--and strategy)
- TableBase (statistical tables, including market share/size)
...which can be searched separately or together.
TIP: Go to Advanced Search to select a particular country or region.
Library database.
Includes international news.
Also features U.S. and international company information and legal materials.
Library database.
Scholarship in psychology, including scholarly articles and dissertations.
A great place to research cross-cultural communication and differences.
Key Websites
International business treasure trove, including country, industry, and market information; check out especially the useful links from the Resource Desk. From Michigan State University.
Locate official statistics by country, region, or topic. Compiled by U. of Auckland Library.
Companies & Competitors
Library Database. A good place to find information about a company: description, brief history, principals, markets, brands, competitors, and financials.
Before searching:
- It works best to change the pulldown menu next to search box to Company Name.
- Check the box next to Hoover's Company & Industry Reports and/or International Company Reports in the Select Source(s) area of the search screen. (Look for Hoover's In-depth Records in your results list.)
Library database.
Go to Dossier Create a List of Companies to generate lists of companies by industry code, geography, revenue criteria.
Search for companies worldwide by company, product, or industry code, as welll as by country or region. Some functionality and in-depth information is fee-based; Towson University does not have a subscription.
Industries & Markets
Library database.
National and regional industry profiles. Sample report: Soft Drinks in Russia
To find an industry report, first do a simple search for industry and country. Example: soft drinks and Russia
Next, on the left side of the screen: Under Refine Results > Source Types > select Show More. Select Industry Profiles, if available, to see report(s).
Book in RESERVES HC94.A1 C66
Economic, demographic, and market statistics and trends for consumer industries & products.
Note: RESERVES books are held on the main floor of the library. Ask for them at the Circulation desk.
The library also has:
- Consumer Europe RESERVES HD7022 .C68
- Consumer Asia Pacific & Australasia RESERVES HC411 .C66
- Emerging Consumer Markets RESERVES HC79 .C6E64
(covers Brazil, Russia, India, China, Mexico, South Africa & Turkey) - European Marketing Data & Statistics RESERVES HA1107 .E87
- International Marketing Data & Statistics RESERVES HA154 .I58
- New Arab Consumer RESERVES HC415.15 .A1 N49
- World Consumer Lifestyles Databook RESERVES HF5415.3 .W67
Library database.
Go to Advanced Search to select Market Share Reporter & Business Rankings Annual.
Search by product, company, brand, industry code, country, etc., for market shares and other rankings.
Notes:
- Tables in Market Share Reporter without geographic designation are U.S. figures.
- Older editions are in the library: REFERENCE / STACKS HF5410 .M35 (Market Share Reporter) and REFERENCE /STACKS HG4050 .B88 (Business Rankings Annual)
Country Information
Brief information and statistics on 266 countries and territories, including "history, people, government, economy, geography, communications, transportation, military, and transnational issues."
Library database.
Political and economic background on 250 countries and territories (not just Europe!).
Library database.
This database contains extensive country reports from sources such as Datamonitor, Political Risk Yearbook, and the Economist Intelligence Unit.
To locate the reports, first search for the name of a country. Then, on the lefthand side of the page, under Refine Your Results: scroll down to Source Types, and choose Show More > Country Reports.
Library database.
Analysis and forecasts of political and economic risks of doing business.
Tips:
- Be sure to adjust date limit before searching (try 1 year).
- Afterwards, you probably want to sort by relevance.
Guides to Doing Business
Export.gov's Market Research Library includes Country Commercial Guides, which provide invaluable background on a country's political and economic environment, leading sectors, trade regulations, investment climate, financing, and business travel.
Country Commercial Guides are freely available. To access the Market Research Reports and Best Market Reports, you must first register with Export.gov.
Cultures
Library e-book.
Focuses on cultures and countries around the world, specifically what is and is not shared culturally by the people who live in a particular country. Entries contain descriptive summaries of each country.
Each national profile includes questions on interpersonal, cultural, & workplace norms, with answers from both a local and Canadian perspective.
Book in REFERENCE HF5389 .M67 2006
MNGT438: Multinational Management & Culture / Albert S. Cook Library
http://cooklibrary.towson.edu//gateways/page.cfm?dept=MNGT&class=438
Last revised: September 18, 2012





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